Busy isn’t always productive… Let that sink in a bit. How many times has someone told you about how busy they are, or how they can’t complete a new task because they have so much on their plates? We hear […]
How to Make CRM Play a More Important Role in Your Small Business
Most CRM systems these days such as: Salesfore.com, Zoho, SugarCRM, Infusionsoft, and HubSpot are highly customizable, yet, even at their bases, they have enough capability to have significant impact on your business and efficiencies within it. In spite of this, […]
AOTMP Acquires Blue Hill Research
On Wednesday, January 10, 2018, AOTMP entered into an agreement to purchase Blue Hill Research and all of its assets, including existing employees: https://aotmp.com/aotmp-acquires-blue-hill-research. This is an interesting acquisition as AOTMP historically has been 100% focused on the Telecom Expense […]
Top 10 Tips To Run Your Business Like The Patriots to Win
If you live in New England, you’re most likely a Patriots fan. And if you live outside of New England, most likely you’re not. Whether you’re a Patriots fan or not, the Patriots’ ability to constantly win and execute almost […]
The Marketing Magic of Beats by Dre
Beats by Dre is arguably one of the most successful marketing stories in recent history. Sure, Dr. Dre and Jimmy Iovine are very successful businessmen and music producers, but what really made the sale to Apple was their success in […]
Why A Free Trial Should Be Part of Your Business Strategy Today
What do Netflix, DropBox, Salesforce.com, HubSpot, Hulu, and Spotify all have in common? They all offer up their services for free either as a free trial or as a free service alternative to their premium paid service; they rely heavily […]
Account Management Strategy 101
One of the biggest mistakes organizations make today is not having a “real” account management plan in place. Whether it is at the executive, marketing, or sales rep level, we’ve uncovered that once you peel back the layers of the […]
The Fall of Big Box Retail in Calculator-Driven Economy
A few months back, United had experienced some troubled times. And after having time to reflect, it brings a few certain thoughts to mind around how the world has changed for both consumers and big box retailers. As of late, […]
The Lifecycle of a Customer: Why is it Important to Track?
The lifecycle of a customer: why is it important to track? Ultimately it’s because the customer lifecycle directly links to increased sales velocity and higher client retention. Pareto’s Law, if you’re not familiar with it; is the rule of 80/20. […]
How to Properly Measure Marketing in Today’s Market
You wouldn’t believe how many businesses do not properly measure their marketing progress in today’s market. Often I still read articles insisting that marketing’s key measurement of progress should be the quantity of leads generated or community growth. This in […]
When in Doubt Take it to A Vote
When in doubt take it to a vote! It’s a simple but effective management tool that I’ve used over the years to help make some fairly strategic (and quite small) decisions time and time again. I’ve found over the years, that […]
The Importance of Building a Financial Business Case for Today’s Buyer
In my last article (Changing of the Sales and Marketing Funnel in the New Age of Business Buyers), I talked about the importance of building a financial business case as part of the new sales and marketing funnel. Today, I […]
Changing of the Sales and Marketing Funnel in the New Age of Business Buyers
A few weeks ago I read a Blog article [How the Marketing Funnel Works From Top to Bottom, by Rebecca Lee White with TrackMavern] describing the changing dynamic of the technology sales and marketing funnel, shifting responsibility about 80% of the funnel […]
The Morale Killing Compensation Plan
As fiscal budget planning comes to a close for most businesses, I wanted to share a little food for thought as compensation planning comes into full swing. Over the years, I’ve seen more than a fair share of commission and […]
16 Tips to Being A Great Leader
The other day I was having conversation regarding how a great leader can make work life that much better, greatly affecting the business as a result. Regardless of the company, leaders are the ones that can directly impact the individual’s […]
What Makes Your Business Different?
The other day skimming though LinkedIn and came across a post getting a great deal of attention. It was someone complaining about a response they received from a CEO after sending three prospecting emails…. The response from this CEO was fairly […]