AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better? In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and […]
Video: Human in the Loop or Just a Checkbox? Rethinking AI in HR and Support
In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that […]
Council Guest Post: HR Transformation: Effective Communication Strategies
Building Trust and Engagement through transparent and effective communication Introduction The landscape of Human Resources (HR) is continuously evolving, driven by technological advancements, globalization, and changing workforce dynamics. As organizations seek to stay competitive, HR transformation has become a vital […]
Video: Are Vendors Losing by Overloading on AI Features?
In this video, Nicholas Biron discusses a growing trend in vendor presentations: overloading audiences with AI features instead of focusing on solving real business problems. He shares observations from virtual analyst updates and emphasizes that line-of-business executives often lack advanced […]
Analyst Insight: California Labor Laws and Compliance – Burden, Benchmark, or Competitive Advantage?
In more than one phone call with customers, vendors, or other analysts in the HR technology industry, I’ve heard the claim that it’s hard to do business in the state of California. According to these conversations, the state is riddled […]
Market Alert: Dayforce Expands Its Single AI Platform to Strengthen Enterprise HCM Capabilities
Dayforce, Inc. is expanding its position in the HCM market with a series of AI-driven product enhancements designed to help large employers manage labor, compliance, and productivity more efficiently. The Minneapolis- and Toronto-based software company, which now counts many large-enterprise […]
Analyst Insight: AI Goes Nuclear
AI – and with it, HR tech – are going for the nuclear option. No, I don’t mean the whole industry is about to go belly up (or at least I hope not), but in the literal sense of the […]
Council Guest Post: CHRO Briefing – Applying Generative AI to the Workforce
Generative AI is transforming how work gets done, but its impact will be uneven. For CHROs, the challenge is to look beyond product demos and hype to understand what AI truly changes in the workforce. In this CHRO Briefing, Steve […]
3Sixty Insights Named to Fama’s Favorite Influencers in Q3 2025
We are thrilled to announce that 3Sixty Insights has been recognized alongside our own Nicholas Biron, Dylan Teggart, Nicole Roberts, Mark Feffer, and Geoff Webb as part of the esteemed Fama’s Favorite Influencers in Q3 2024! This honor underscores our […]
Market Alert: UKG and Google Cloud Deepen Partnership to Accelerate Agentic AI in HR, Pay, and Workforce Management
In a move that underscores the accelerating convergence of HR tech and advanced AI, UKG and Google Cloud announced a major expansion of their partnership earlier this month, designed to bring agentic AI into the daily work experience of tens […]
Council Guest Post: HR Transformation – Developing Talent and Skills for the Future
Preparing the Workforce for Future Challenges and Opportunities Introduction In today’s rapidly evolving world, organizations must continually adapt to stay competitive. To do this successfully, they need to focus on developing talent and skills that will prepare their workforce for […]
GTM Innovators: The GEO Playbook – How Partner Marketing Fuels AI Discoverability with Michael Cole
In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and […]
Workday VNDLY Is Defining the Future of Total Workforce Management
At its town hall yesterday, Workday outlined a clear strategic shift for VNDLY, its vendor management system that helps organizations manage external or contingent workforces (contractors, freelancers, etc.). VNDLY is being revamped from a traditional vendor management system into an […]
Case Study: How Sparus Strengthens Compliance and Safety with Mitratech AssureHire
Company Overview Sparus Holdings is a growing organization operating in the utility partner, energy, and public safety sectors across the United States. Through its family of subsidiary companies, Sparus delivers a wide range of critical field and professional services. Its […]
eightfold.ai Article: Why Only 1 in 5 HR Leaders Has a Say in Their Company’s AI Strategy
HR’s role is shifting from improving talent acquisition and management processes, to helping lead organizational transformation. AI is reshaping HR’s function, but limited budgets make agility and strategic alignment essential for successful adoption of new technologies and practices. To succeed, […]
Video: Risk to Retention: How Strategic Background Screening Drives Trust, Safety, and Talent Retention
In this video, 3Sixty Insights Principal Analyst Dylan Taggart shares key findings from our research note, “Risk to Retention: Background Screening as Strategy.” Discover how modern background screening is evolving from a compliance task into a strategic tool that […]
theHRDIRECTOR: Lessons from HR Tech 2025 – How vendors can stand out in a crowded market
Recently, I had the opportunity to attend HR Tech 2025 . After years of observing this industry as a customer and analyst, I came away both amazed and thoughtful about the state of HR technology and the way vendors communicate […]
theHRDIRECTOR: Is HR Tech in its “It’s Toasted” Era?
One thing’s for sure in HR tech: everything is agentic AI. Or better yet, just “agentic.” In the frigid back conference halls of the Mandalay Bay convention center, past the food court, and up the escalator banks, the word “agentic” […]


