In this episode of #HRTechChat, Dylan Teggart is joined by JD Dillon—advisor, speaker, and author of The Modern Learning Ecosystem—to unpack the “do more with less” reality shaping work in 2026 and why managers are taking the brunt of it. […]
Quietly Becoming the Differentiator in GTM
There is a reason sales reps still exist. There’s also a reason brands continue to rely on founders, executives, employees, and even public figures to carry their message. From celebrities lending credibility to consumer brands, to founders and operators becoming […]
Are GTM Teams Vibe Coding Before They Commit to Platforms Like Gainsight?
In many cases, GTM software underdelivers not because it lacks capability, but because teams commit to it before they are operationally ready to absorb it. That observation has been coming up with increasing frequency in recent conversations with customer success leaders, RevOps teams, and […]
When Organizational Change Becomes Organizational Damage
Over the past several months, I have been sharing a series of posts and videos focused on what I believe is one of the most troubling issues facing organizations today. It is not change itself. Change is necessary. In fact, […]
AI Onboarding Is Becoming as Important as Employee Onboarding
AI is on, but the value is inconsistent. Across GTM teams, AI is everywhere. Copilots draft messages, models prioritize accounts, systems suggest next best actions, and forecasts increasingly rely on machine-driven insight. And yet, a familiar refrain keeps surfacing in […]
The Hidden Cost of Organizational Restructuring: A Caution to Executive Leaders
Early in the year, many executive teams confront what feels like an unavoidable reality: organizational restructuring. Budgets reset. Strategies are revisited. New leadership arrives. Pressure mounts to fix what is not working and accelerate progress toward new goals. On the […]
When Enterprise Social Became the New Press Release Wire
Remember when social media felt creative? When brands experimented in public. When posts sounded human. When the goal was to learn what resonated, not just to avoid what might blow up. Maybe that’s just showing my age, or maybe it’s just having experienced a change in the way brands […]
When 80% Becomes Good Enough: How Categories Collapse Into Features
We are seeing more GTM categories compress into platform features, not because point solutions stopped innovating, but because platforms already own two advantages that are hard to overcome: the system of record and distribution. Once a platform owns where data […]
The Hidden Cost of AI in Marketing: When Thinking Gets Outsourced
Why critical thinking is becoming marketing’s most valuable skill AI has changed marketing faster than almost any technology before it. In a matter of months, tools like ChatGPT, Copilot, and Claude have made it possible to generate campaigns, content, ads, […]
GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer
AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better? In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and […]
#HRTechChat: The Economics of HR – Speaking the Language of Business with Maria Scarangella
In this episode of #HRTechChat, Nicole Roberts is joined by Maria Scarangella to tackle one of the most persistent challenges facing HR today: proving business value in a climate defined by cost pressure, efficiency mandates, and heightened executive scrutiny. Drawing […]
#HRTechChat: Jeff Smith of 15Five on Building Better Managers in the Age of AI
In this episode of #HRTechChat, Nicole Roberts sits down with Jeff Smith, COO of 15Five, to unpack what it really takes to build better managers in an era of AI, constant change, and overflowing HR to-do lists. A psychologist by […]
Analyst Insight: What Makes a Certified Great Place To Work Company
Many careers pages today seem to carry a badge: “Great Place To Work Certified.” But to the job market, what does it typically signal, and where does it fall short? As an analyst engaging with HR leaders, employees, and HR […]
Video: Human in the Loop or Just a Checkbox? Rethinking AI in HR and Support
In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that […]
Council Guest Post: HR Transformation: Effective Communication Strategies
Building Trust and Engagement through transparent and effective communication Introduction The landscape of Human Resources (HR) is continuously evolving, driven by technological advancements, globalization, and changing workforce dynamics. As organizations seek to stay competitive, HR transformation has become a vital […]
Video: Are Vendors Losing by Overloading on AI Features?
In this video, Nicholas Biron discusses a growing trend in vendor presentations: overloading audiences with AI features instead of focusing on solving real business problems. He shares observations from virtual analyst updates and emphasizes that line-of-business executives often lack advanced […]
Efficiency, Precision, and Discovery: Lessons from Vanillasoft’s Marketing Leaders
As part of our ongoing Go-to-Market (GTM) Research, I recently sat down with Jeannie Zaemes, Senior Vice President of Marketing, and James Bishop, Vice President of Marketing at Vanillasoft, for an open conversation about how marketing and GTM strategies and programs are evolving. Vanillasoft is […]
Video: Executive Turnover Is Disrupting Business – Here’s How to Keep Momentum
In this video Nicholas Biron explores the rising challenge of short executive tenures, now averaging around 18 months, and how this trend disrupts organizational strategy, marketing plans, and product execution. Drawing on research and firsthand observations, Nicholas emphasizes the importance […]
Research Agenda: 2026 Go-to-Market B2B
Introduction Building on the insights and conversations from the 2025 GTM Research Agenda, this year’s focus deepens our understanding of how efficiency, authenticity, and AI collaboration are shaping modern go-to-market strategies. Through discussions with industry leaders and operators, we’ve identified […]
Small Gestures, Big Impact: Elevating Customer Experience in HR Technology
In our calls with multiple HR tech end-users in 2025, Nick Biron and I repeatedly came across a similar theme: when vendors appear similar on paper, service and genuine human relationships often become the real differentiators. This ties into a […]