GTM Innovators: The GEO Playbook – How Partner Marketing Fuels AI Discoverability with Michael Cole
In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and […]
AT&T’s Market-Based Culture Shift and What It Reveals About the Future of Work – Part 1 of 2
Part 1 of 2: Inside John Stankey’s Memo and the Rise of Market-Based Management at AT&T One piece of workplace-related news that I haven’t been able to get out of my head is the memo AT&T CEO John Stankey sent […]
theHRDIRECTOR: Lessons from HR Tech 2025 – How vendors can stand out in a crowded market
Recently, I had the opportunity to attend HR Tech 2025 . After years of observing this industry as a customer and analyst, I came away both amazed and thoughtful about the state of HR technology and the way vendors communicate […]
theHRDIRECTOR: Is HR Tech in its “It’s Toasted” Era?
One thing’s for sure in HR tech: everything is agentic AI. Or better yet, just “agentic.” In the frigid back conference halls of the Mandalay Bay convention center, past the food court, and up the escalator banks, the word “agentic” […]
Council Guest Post: When Early-Stage Companies Should Actually Use AI (It’s Rarer Than You Think)
Last week, I wrote about the AI feature trap—how early-stage companies add AI to their products not because users need it, but because it sounds sophisticated. The farm implement metaphor from the Shelburne Museum struck a nerve: too many companies […]
Council Guest Post: The Workplace AI Trap – When “Productivity Tools” Actually Make Work Harder
Remember those mysterious farm implements from the Shelburne Museum I wrote about last week AI Is Not Always the Answer? Tools that clearly served important purposes in their time, but whose actual utility has been lost? That same disconnect between […]
Analyst Insight: HR Techonomics & The Napster Effect
Agentic AI is becoming table stakes, but the pricing model is broken for HR tech vendors. Given that platforms like ChatGPT are free for most HR tech users—or built into the existing fee structures for HR tech platforms—I fear that […]
Winner Takes All: AI, Shareholders & the Future of Work
Many HR tech companies’ go-to-market strategies are fixated on enhancing employee experience. There’s often a heavy emphasis on frontline efficiency achieved through a bottom-up approach to bolster business. They aim to help employees first, enabling them to be more productive, […]
Council Guest Post: HR Transformation – Aligning HR Initiatives with the Organization’s Culture and Values
A Roadmap to a Harmonious and Productive Transformation Introduction In today’s dynamic and competitive business landscape, organizations are increasingly recognizing the pivotal role of Human Resources (HR) in driving transformation and achieving strategic goals. A critical aspect of successful HR […]
Video: What HR Tech Vendors Are Missing – Lessons from HR Tech 2025
3Sixty Insights Nicholas Biron in this video shares his key takeaways from HR Tech 2025, offering a deep dive into the state of HR technology and the evolving landscape for both end users and vendors. Over the course of the […]
Lessons from HR Tech 2025: How Vendors Can Stand Out in a Crowded Market
Last week, I had the opportunity to attend HR Tech 2025 with the 3Sixty Insights team. After years of observing this industry as a customer and analyst, I came away both amazed and thoughtful about the state of HR technology […]
Is HR Tech in its “It’s Toasted” Era?
One thing’s for sure in HR tech: everything is agentic AI. Or better yet, just “agentic.” In the frigid back conference halls of the Mandalay Bay convention center, past the food court, and up the escalator banks, the word “agentic” […]
Workology Article: Q&A With Nicole Roberts
This interview is part of Workology’s HR spotlight series, where they highlight influential HR leaders who are shaping the future of work through bold ideas and real-world impact. For this post, they spoke with Nicole Roberts, 3Sixty Insights Analyst, Founder and […]
Video: When Cost-Cutting Kills Customer Experience
In this video, Nicholas Biron of 3Sixty Insights draws a sharp contrast between the in-store experience of legacy retailers and the seamless efficiency of online shopping. What starts as a simple school shopping trip quickly becomes a lesson in why […]
Video: Why Independent Research Creates Defendable Customer Stories
In this video, Nicholas Biron underscores the real power of independent, third-party research in marketing. While vendors often publish their own case studies, these pieces rarely carry the depth or credibility needed to influence buyers—or withstand scrutiny. Nicholas explains how […]
Analyst Insight: Accountants & Bankers – The Unexpected HR Allies Helping SMB Payroll and Compliance
Introduction For many small and mid-sized businesses, there’s no such thing as an “HR department.” Budgets are tight, margins are slim, and every hire must quickly and directly contribute to growth or business operations. Typically, SMBs handle HR in one […]
Research Note: The Hidden Costs of Being the HR Hero – How SMBs Use isolved to Turn Compliance Headaches into Strategic Growth
Running the financial side of a small and mid-sized business (SMB) is complex enough, but adding workforce management, benefits, and compliance to the mix stretches capacity even thinner. For many SMBs, hiring a full-time HR professional is simply financially out […]
#HRTechChat: Heike Wiesner and Alastair Pride on Payroll Trends and Innovation at Unit4
In this episode of #HRTechChat, Dylan Teggart sits down with Heike Wiesner, Global Sales Growth Director HCM, and Alastair Pride, Managing Principal Consultant, of Unit4 to explore the evolving role of payroll as a strategic business driver. They discuss how […]
GTM Innovators: Building GTM Trust Through Analyst Relations with Chris Manfredi
In this episode of GTM Innovators, Kyle James sits down with Chris Manfredi, Global Director of Analyst Relations at Sprout Social, to explore the power of analyst relations as a trust-building force in go-to-market strategy. With over a decade of […]