Upskilling and reskilling directly address HR’s known challenges, yet according to our Annual Eightfold Talent Survey, only two-thirds of departments are prioritizing this approach. Upskilling can reduce turnover and costs and is less risky than hiring and onboarding new employees. […]
In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond […]
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from […]
In this episode of GTM Innovators, we sit down with Jenn Steele, founder and CEO of SoundGTM, to explore how B2B partnerships are evolving as a powerful growth strategy. Jenn shares her journey from IT leadership to marketing powerhouse—spanning roles […]
In today’s fast-moving sales environment, organizations deploy a variety of tools to support their revenue teams. While these technologies are intended to drive efficiency, the unintended consequence is often disjointed system sprawl, with sales reps toggling between CRM platforms, engagement […]
In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies. As businesses […]
In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products. From using AI agents for QA testing to accelerating market […]
Today’s business landscape, marked by rising costs, increasing labor expenses, compliance demands, and global disruptions, has left many businesses struggling to stay efficient and profitable. In response, executives are pressuring sales teams and seeking cost-cutting measures. What’s often overlooked is […]
Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting […]
In a recent episode of the GTM Innovators Podcast , John Marcus III, founder of Fractional Ventures, shared groundbreaking perspectives on the evolving role of AI in sales and go-to-market strategies. As someone deeply immersed in the intersection of data and […]
Introduction Over the past few decades, there have been significant strides in enabling core organizational go-to-market (GTM) departments of B2B SaaS companies, particularly in sales, marketing, customer success, and product. The advent of digital technologies and the proliferation of software […]
In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), […]
Recent Research: Market Alert: Paychex Sees Synergies and Upmarket Growth Potential in Paycor Acquisition The acquisition could create a “1 + 1 = 3” scenario. Where Paychex focuses on small businesses while Paycor pursues both SMBs and mid-market companies with […]
In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing […]
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge […]
In the ever-evolving world of B2B SaaS, organizations face both exciting opportunities and daunting challenges. With over 14,000 software vendors offering tools designed to empower go-to-market (GTM) teams, it’s more critical than ever to understand which strategies, tools, and processes […]
3Sixty Insights’ CEO, Nicholas Biron, attended UKG’s Aspire event in Las Vegas last month, and I was fortunate enough to have him share some of his findings and takeaways with me. After looking through some of UKG’s materials, one thing […]
Insights from Alight My recent discussion with Alight, a benefits services company, highlighted pivotal insights into the urgent evolving need to redefine benefit strategies to foster engagement, productivity, and long-term employee loyalty. Alight’s 2024 International Workforce and Wellbeing Mindset Study […]
The News The October 2024 acquisition of WorkForce Software affords ADP the opportunity to expand its offerings in HR-related software, take advantage of a respected global support organization and strengthen its product suite even as it offers new capabilities to […]
Struggling in the search for highly skilled talent? You’re not alone. Misalignment between the C-suite and HR is holding your organization back. According to our new survey, created with eightfold, just 44% of respondents believe their talent strategies are aligned […]