In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that […]
Council Guest Post: HR Transformation: Effective Communication Strategies
Building Trust and Engagement through transparent and effective communication Introduction The landscape of Human Resources (HR) is continuously evolving, driven by technological advancements, globalization, and changing workforce dynamics. As organizations seek to stay competitive, HR transformation has become a vital […]
Efficiency, Precision, and Discovery: Lessons from Vanillasoft’s Marketing Leaders
As part of our ongoing Go-to-Market (GTM) Research, I recently sat down with Jeannie Zaemes, Senior Vice President of Marketing, and James Bishop, Vice President of Marketing at Vanillasoft, for an open conversation about how marketing and GTM strategies and programs are evolving. Vanillasoft is […]
Research Agenda: 2026 Go-to-Market B2B
Introduction Building on the insights and conversations from the 2025 GTM Research Agenda, this year’s focus deepens our understanding of how efficiency, authenticity, and AI collaboration are shaping modern go-to-market strategies. Through discussions with industry leaders and operators, we’ve identified […]
GTM Innovators: The GEO Playbook – How Partner Marketing Fuels AI Discoverability with Michael Cole
In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and […]
AT&T’s Market-Based Culture Shift and What It Reveals About the Future of Work – Part 2 of 2
AT&T’s Market-Based Culture Shift and What It Reveals About the Future of Work Part 2 of 2: What It Means for the Job Market, HR Leaders, and the Future of Performance Management Editors note: This is the second part of […]
AT&T’s Market-Based Culture Shift and What It Reveals About the Future of Work – Part 1 of 2
Part 1 of 2: Inside John Stankey’s Memo and the Rise of Market-Based Management at AT&T One piece of workplace-related news that I haven’t been able to get out of my head is the memo AT&T CEO John Stankey sent […]
Council Guest Post: When Early-Stage Companies Should Actually Use AI (It’s Rarer Than You Think)
Last week, I wrote about the AI feature trap—how early-stage companies add AI to their products not because users need it, but because it sounds sophisticated. The farm implement metaphor from the Shelburne Museum struck a nerve: too many companies […]
Council Guest Post: HR Transformation – Data-Driven HR Decisions
Utilizing Analytics to Inform and Drive HR Transformational Initiatives Introduction In the dynamic landscape of human resources, the role of data and analytics has evolved from a mere supportive function to a central pillar in shaping HR strategies and decisions. […]
Council Guest Post: The Workplace AI Trap – When “Productivity Tools” Actually Make Work Harder
Remember those mysterious farm implements from the Shelburne Museum I wrote about last week AI Is Not Always the Answer? Tools that clearly served important purposes in their time, but whose actual utility has been lost? That same disconnect between […]
Analyst Insight: HR Techonomics & The Napster Effect
Agentic AI is becoming table stakes, but the pricing model is broken for HR tech vendors. Given that platforms like ChatGPT are free for most HR tech users—or built into the existing fee structures for HR tech platforms—I fear that […]
Winner Takes All: AI, Shareholders & the Future of Work
Many HR tech companies’ go-to-market strategies are fixated on enhancing employee experience. There’s often a heavy emphasis on frontline efficiency achieved through a bottom-up approach to bolster business. They aim to help employees first, enabling them to be more productive, […]
Council Guest Post: AI Is Not Always the Answer
That’s Cool! What is it? (The AI Feature Trap That Can Kill Early-Stage Companies) One of my favorite places to go is the Shelburne Museum in Vermont. Walk into one of the buildings on the expansive grounds and you’ll find […]
Council Guest Post: HR Transformation – Leveraging Technology for HR Efficiency
Utilizing HR Tech Such as AI and Analytics for Streamlined Processes Introduction In today’s rapidly evolving business landscape, the role of Human Resources (HR) has transcended traditional boundaries. The integration of advanced technologies such as Artificial Intelligence (AI) and analytics […]
Workology Article: Q&A With Nicole Roberts
This interview is part of Workology’s HR spotlight series, where they highlight influential HR leaders who are shaping the future of work through bold ideas and real-world impact. For this post, they spoke with Nicole Roberts, 3Sixty Insights Analyst, Founder and […]
Video: When Cost-Cutting Kills Customer Experience
In this video, Nicholas Biron of 3Sixty Insights draws a sharp contrast between the in-store experience of legacy retailers and the seamless efficiency of online shopping. What starts as a simple school shopping trip quickly becomes a lesson in why […]
Video: Why Independent Research Creates Defendable Customer Stories
In this video, Nicholas Biron underscores the real power of independent, third-party research in marketing. While vendors often publish their own case studies, these pieces rarely carry the depth or credibility needed to influence buyers—or withstand scrutiny. Nicholas explains how […]
Research Note: The Hidden Costs of Being the HR Hero – How SMBs Use isolved to Turn Compliance Headaches into Strategic Growth
Running the financial side of a small and mid-sized business (SMB) is complex enough, but adding workforce management, benefits, and compliance to the mix stretches capacity even thinner. For many SMBs, hiring a full-time HR professional is simply financially out […]
#HRTechChat: Heike Wiesner and Alastair Pride on Payroll Trends and Innovation at Unit4
In this episode of #HRTechChat, Dylan Teggart sits down with Heike Wiesner, Global Sales Growth Director HCM, and Alastair Pride, Managing Principal Consultant, of Unit4 to explore the evolving role of payroll as a strategic business driver. They discuss how […]