In this video Nicholas Biron explores the rising challenge of short executive tenures, now averaging around 18 months, and how this trend disrupts organizational strategy, marketing plans, and product execution. Drawing on research and firsthand observations, Nicholas emphasizes the importance […]
Introduction Building on the insights and conversations from the 2025 GTM Research Agenda, this year’s focus deepens our understanding of how efficiency, authenticity, and AI collaboration are shaping modern go-to-market strategies. Through discussions with industry leaders and operators, we’ve identified […]
As enterprises wrestle with how to adopt AI responsibly, they’re rediscovering the same lesson cybersecurity mastered years ago: trust must be earned, verified, and continuously monitored. The Trust Recession in Technology I recently had the opportunity to sit down with […]
In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and […]
Part 1 of 2: Inside John Stankey’s Memo and the Rise of Market-Based Management at AT&T One piece of workplace-related news that I haven’t been able to get out of my head is the memo AT&T CEO John Stankey sent […]
Remember those mysterious farm implements from the Shelburne Museum I wrote about last week AI Is Not Always the Answer? Tools that clearly served important purposes in their time, but whose actual utility has been lost? That same disconnect between […]
That’s Cool! What is it? (The AI Feature Trap That Can Kill Early-Stage Companies) One of my favorite places to go is the Shelburne Museum in Vermont. Walk into one of the buildings on the expansive grounds and you’ll find […]
In this video, Nicholas Biron of 3Sixty Insights draws a sharp contrast between the in-store experience of legacy retailers and the seamless efficiency of online shopping. What starts as a simple school shopping trip quickly becomes a lesson in why […]
In this video, Nicholas Biron underscores the real power of independent, third-party research in marketing. While vendors often publish their own case studies, these pieces rarely carry the depth or credibility needed to influence buyers—or withstand scrutiny. Nicholas explains how […]
In this episode of #HRTechChat, Dylan Teggart sits down with Heike Wiesner, Global Sales Growth Director HCM, and Alastair Pride, Managing Principal Consultant, of Unit4 to explore the evolving role of payroll as a strategic business driver. They discuss how […]
In this episode of GTM Innovators, Kyle James sits down with Chris Manfredi, Global Director of Analyst Relations at Sprout Social, to explore the power of analyst relations as a trust-building force in go-to-market strategy. With over a decade of […]
AI is changing the game—but not in the way you think. In this episode of #HRTechChat, we’re sharing a special swapcast from the PeopleTech podcast hosted by Mark Feffer, featuring Samrat Krishna of Darwinbox. Samrat unpacks how AI agents are […]
Small businesses face growing complexity in HR, payroll, and benefits—but too often, leaders carry the burden alone. In this episode of #HRTechChat, Dylan Teggart talks with Meredith Reilly, Chief Sales Officer at isolved, about why it’s time to stop going […]
Unlock the Full Story Behind Kreg Tool Company’s Internal Communications Transformation Kreg Tool Company, a legacy woodworking tools manufacturer, faced a growing communication divide between its office and manufacturing employees. Seeking to unify their workforce and deliver real-time updates, Kreg […]
In this episode of GTM Innovators, we sit down with Phil Portman, founder and CEO of Textdrip, to explore how SMS is evolving from a simple communication tool into a powerful, intent-based automation channel for modern go-to-market teams. Phil shares […]
In this video, Nicholas Biron highlights a growing trend in software sales: the product isn’t winning deals—people are. As AI and feature sets across vendors begin to look indistinguishably similar, sales execution has become the real differentiator. Drawing from analyst […]
In this video, Nicholas Biron unpacks a pattern he’s seen across industries: resistance to innovation is the fastest path to irrelevance. From cabs vs. Uber to Sears vs. Amazon, he explores how companies that once dominated their sectors crumbled when […]
In this video, Nicholas Biron shares a firsthand critique of how AI is being implemented across customer service operations—and why it’s often failing. Drawing from real experiences with major brands like Verizon and Amazon, Nicholas unpacks the common breakdowns in […]
Framing the Hypothesis In 2025, we believe we’re no longer just experimenting with AI—we’re evolving alongside it. The central hypothesis of our research holds strong: AI and automation are enhancing team efficiency, reducing time to market, and driving revenue growth […]
In this episode of GTM Innovators, we sit down with Mark Kilens for a conversation that brings us back to the GTM fundamentals. Mark is the VP of Marketing at EasyLlama and Founder of TACK. Mark shares how the most […]