After spending more than two decades in enterprise software and sitting through hundreds of product demonstrations as both a sales executive and now an industry analyst, I’ve become convinced that one of the most overlooked reasons vendors lose competitive deals […]
Nobody Cares What LLM Powers Your AI – They Care About the Problems You Solve.
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
Monthly Research Recap | May 2026
Recent Report Publications: Mitratech: State of HR Compliance 2026 Study The State of HR Compliance Report, developed through survey research and analysis conducted by the 3Sixty Insights team in collaboration with Mitratech, examines how organizations are navigating the growing complexity […]
Video: Why Analyst Coverage Is Breaking in the Age of AI and Exploding Vendor Growth
At 3Sixty Insights, the pace of change across the software and technology landscape is accelerating beyond what traditional research models can realistically keep up with. In this video, Nicholas Biron explains how the rapid expansion of solution providers, continuous […]
The Uncomfortable Truth About Modern Analyst Coverage
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Video: The Hidden Reason No One Is Winning in B2B Tech Right Now
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
The Hamster Wheel of Reorganization: Why Solution Providers Are Struggling to Win
In today’s software and technology landscape, one question continues to surface in our conversations with vendors and service providers: who is truly winning? Historically, this was a relatively straightforward question to answer. There were always clear market leaders, organizations that […]
The Growing Gap Between Vendor Messaging and Organizational Reality
At 3Sixty Insights, we have a dedicated practice focused on HR, Benefits, and Payroll. Over the past several years, we have seen a clear shift in how organizations in this space position themselves in the market. The messaging has evolved […]
Analyst Insight: From Automation to Orchestration – How Phenom Is Rebuilding the Hiring Stack as Adaptive AI Infrastructure
Phenom Looks Toward Hiring Infrastructure Phenom unveiled a sweeping architectural overhaul at IAMPHENOM 2026 in Philadelphia and showed off results that showcase the true effectiveness of AI in HR workflows. Phenom opened this year’s IAMPHENOM user conference by pitching a […]
Why Some Restaurants Win and Others Struggle
For the better part of the last decade, Wednesdays have followed a simple pattern in my household. Somewhere between the workday winding down and the week feeling just long enough, my family and I head out to dinner. It is […]
Rethinking Recurring Revenue: Why Customer Retention Is the Real Growth Strategy
Kyle James and I recently had a conversation with Zuora, one of the early pioneers and leading platforms in subscription-based billing. They have spent more than a decade helping organizations operationalize recurring revenue models. What stood out in our discussion […]
When Organizational Change Becomes Organizational Damage
Over the past several months, I have been sharing a series of posts and videos focused on what I believe is one of the most troubling issues facing organizations today. It is not change itself. Change is necessary. In fact, […]
The Hidden Cost of Organizational Restructuring: A Caution to Executive Leaders
Early in the year, many executive teams confront what feels like an unavoidable reality: organizational restructuring. Budgets reset. Strategies are revisited. New leadership arrives. Pressure mounts to fix what is not working and accelerate progress toward new goals. On the […]
Video: Human in the Loop or Just a Checkbox? Rethinking AI in HR and Support
In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that […]
Video: Are Vendors Losing by Overloading on AI Features?
In this video, Nicholas Biron discusses a growing trend in vendor presentations: overloading audiences with AI features instead of focusing on solving real business problems. He shares observations from virtual analyst updates and emphasizes that line-of-business executives often lack advanced […]
Video: Executive Turnover Is Disrupting Business – Here’s How to Keep Momentum
In this video Nicholas Biron explores the rising challenge of short executive tenures, now averaging around 18 months, and how this trend disrupts organizational strategy, marketing plans, and product execution. Drawing on research and firsthand observations, Nicholas emphasizes the importance […]
3Sixty Insights Named to Fama’s Favorite Influencers in Q3 2025
We are thrilled to announce that 3Sixty Insights has been recognized alongside our own Nicholas Biron, Dylan Teggart, Nicole Roberts, Mark Feffer, and Geoff Webb as part of the esteemed Fama’s Favorite Influencers in Q3 2024! This honor underscores our […]
Video: Nicholas Biron on Software Demos – Why Sales Engagement Beats Features
In this video, Nick Biron from 3Sixty Insights shares a key insight from working with software buyers: features and functionality are no longer the primary differentiator, they have become table stakes. What really wins deals is how sales teams engage, […]
theHRDIRECTOR: Lessons from HR Tech 2025 – How vendors can stand out in a crowded market
Recently, I had the opportunity to attend HR Tech 2025 . After years of observing this industry as a customer and analyst, I came away both amazed and thoughtful about the state of HR technology and the way vendors communicate […]
Video: What HR Tech Vendors Are Missing – Lessons from HR Tech 2025
3Sixty Insights Nicholas Biron in this video shares his key takeaways from HR Tech 2025, offering a deep dive into the state of HR technology and the evolving landscape for both end users and vendors. Over the course of the […]