Nicholas Biron
Chief Executive and Research Officer

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With over 25 years of experience in high tech and enterprise software, Nick has built a career focused on corporate sales, organizational growth, and market strategy across the technology research and enterprise software sectors. For nearly two decades, he has specialized in launching and leading high-performing teams within the enterprise research space. At Aberdeen Group, he played a key role in establishing new research areas such as Wireless & Mobility, Network & Application Performance Management, and Unified Communications. As Co-Founder of Blue Hill Research, Nick led the firm’s launch and growth, overseeing Sales, Marketing, and Operations. He later served as the business lead for the US Northeast and UK regions at Mercator Advisory Group, where he directed account strategy and research initiatives. Leveraging his broad industry insight, Nick founded 3Sixty Insights to improve the software buying experience and help organizations make more informed, efficient decisions. At 3Sixty, he steers research direction, focusing on sales and marketing enablement, business efficiency, and human capital management.

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Monthly Research Recap | August 2025

Recent News: 3Sixty Insights Welcomes Nicole Roberts as HR Industry Analyst 3Sixty Insights Welcomes Nicole Roberts as HR Industry Analyst. We’re thrilled to announce that Nicole Roberts has joined the 3Sixty Insights team as an HR Industry Analyst, focusing on […]

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Video: The Dark Side of AI in Customer Service

In this video, Nicholas Biron shares a firsthand critique of how AI is being implemented across customer service operations—and why it’s often failing. Drawing from real experiences with major brands like Verizon and Amazon, Nicholas unpacks the common breakdowns in […]

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Monthly Research Recap | October 2024

Recent Research: Market Alert: Unlocking Hiring Efficiency: Paychex’s New AI Recruitment Tool for SMBS Paychex has introduced Paychex Recruiting Copilot, an AI-powered recruitment tool designed to help small- and medium-sized businesses (SMBs) streamline their hiring process. Partnering with Findem, the […]