Whether you sell million-dollar software implementations or you’re a local restaurant making your debut, first and last impressions matter! Let’s face it: in today’s market, competition is fierce, brand loyalty is down, and consumer attention spans are short, making it […]
In today’s environment, businesses move faster than ever. This makes aspects such as simple interdepartmental communication within any organization extremely important—but increasingly overlooked. Things that get missed can be simple items such as an interdepartmental understanding of how new customers […]
There are little that essentially go unnoticed… Consumers spend significantly more time online today than they did 10 years ago, and that amount of time is projected to keep rising in the foreseeable future. When online, consumers are spending their […]
Omni-Channel Marketing is a new term that has been thrown around increasingly more over the past few years, and it is a strategy that most organizations regardless of industry should develop, as it makes a heck of lot of sense. […]
You would not believe how many small businesses still have no true way of managing their documents besides folders, file cabinets, or saving files directly to their computers. If you are reading this and that is how you currently manage […]
It was announced on Wednesday, September 13th of 2018 that an Italian man would be jailed for nine months for running a business tied to fake TripAdvisor reviews. Reviews, especially for consumer-based businesses, mean everything… and unfortunately there are too […]
Sales is a numbers game, right? In sales, this is something you are constantly told, typically followed by the need to get more opportunities into the pipeline. This roughly translates to the more opportunities that are in the pipeline, the […]
The way people buy and sell in today’s B2B market segment is significantly different than the way things were done 10+ years ago. Even though it has been that long, both buyers and sellers continue to struggle with the change… […]
Something interesting has been happening over the past 10 years and it is reminiscent of the “good old days”… The 80s, 90s, and early 2000s saw a shift from family owned small businesses and restaurants to big box retailers, chain […]
You’ve worked tirelessly for weeks or months on end regarding an opportunity—an opportunity that could make or break your bookings number for the month, quarter, or year. Then, when everything is all said and done, they decide to hold off, […]
Dine Brands / IHOP recently announced that they will be changing their name to IHOb, and we have two theories for this recent announcement. The first being that this could all be a marketing gimmick that will be followed by […]
The challenge with marketing in small business, is that you just do not have enough budget and resources to market like the big guys. This can create a challenge when coming up with new marketing campaigns and ensuring those campaigns […]
Over the past few years, Target has become increasingly more innovative to compete against other local brick and mortar stores and Amazon alike… As an example, back in December, they announced a new mobile payments system called “Wallet” that allows customers to […]
There is a fundamental problem in businesses today that is absolutely crippling organizations of all shapes and sizes. What is that problem, you ask? It is simply the failure to address critical business problems in a timely and strategic fashion. […]
The restaurant industry has faced another blow with Bertucci’s filing for bankruptcy, citing changing climate along with cheaper and faster alternatives as the main reasons for the failing business. But is that really the case? We recently published on strategic innovation […]
Why are icons of yesteryear failing at alarming rates? Some say that it is the introduction of Amazon and Netflix, or Millennial’s becoming more predominant consumers; others say it’s old leadership or old business models. Sure, you can easily point […]
For as long as social media has been around, there are still many small and medium-sized businesses that have not fully embraced social media marketing. It was estimated in 2017 that 81 percent of the US population has a social […]
Firing an employee is a difficult and sensitive subject for most. It is something to never be taken lightly as personal ramifications always go much further than we may know. With that said, it is a necessary evil in the […]
Sales processes are fantastic guidelines to ensure that you are doing the proper things to be successful in your sales career. However, it is important to pay attention to the customer and make on-the-fly modifications to your process as the […]
Every time we read a new article on increasing sales from sales coaches, consultants, or the media, we see them hyping up social selling. This is a great suggestion, as we couldn’t agree more. Why? Because social selling does lead […]